Friday, June 18, 2010

Stoking the Fires

Just wanted to put the brakes on the blog machine here for a minute and thank those of you who've purchased a copy of Lesser Demons. I certainly appreciate it, and hope you'll enjoy the collection. So far we've had some great reviews from Booklist, Famous Monsters, and Rue Morgue, plus fantastic buzz thanks to the comments of talented folks like Jeff Ford, Duane Swierczynski, Joe Schreiber, and Ellen Datlow. Preorders have shipped from Subterranean, and it looks like Cemetery Dance is sending out copies as well. Just today, I heard from several readers who said they received Amazon notifications that copies are shipping, so that's good news, too.

I'll be interested to hear your view of Lesser Demons once you give the collection a read. Feel free to drop me an email. And if you'd like to help me spread the word about the book -- even better. There's plenty you can do. Talk about Lesser Demons on your favorite social network. Facebook, Twitter, Goodreads, message boards -- they're all good. If you blog, post a review of the collection. Let folks know it's out there. Post reviews on Amazon, too -- those reviews really do make a difference when it comes to selling copies, and selling copies is what it's all about.

The truth is that most books live or die in the first few weeks of release. That's when they have a chance to catch fire. Of course, I'd love to see that happen with Lesser Demons. If you've been on the fence about ordering a copy, now's your chance to help kick things into gear. If you already have a copy in hand, let folks know what you think of it -- word of mouth is one of the best ways to get a short story collection moving.

All right. That's my equivalent of a bucket of gasoline and a tossed match... but it's really up to you guys to light this particular fire. As someone once said: Flame on, Johnny Storm!... and thanks in advance.